Because many retailers believe that sales are affected by store layout, color, lighting, music, and scent, it leads them to use Blank______ to influence shopping behavior in a store.

Question

Because many retailers believe that sales are affected by store layout, color, lighting, music, and scent, it leads them to use Blank______ to influence shopping behavior in a store.
Multiple choice question.

category management

retail image

shopper marketing

functional retailing

GPT-4o mini · Answer

The correct answer is **shopper marketing**.