Retailers who use a Blank______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.

Question

Retailers who use a Blank______  approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.
Multiple choice question.

power center

shopper marketing

merchandise line

category management

GPT-4o mini · Answer

The correct answer is **category management**. Category management is a retailing and purchasing concept where a manager is responsible for selecting all products within a category that consumers might view as substitutes, with the goal of maximizing sales and profits for those products.