Asked by Praise Jesus
Retailers who use a Blank______ approach will assign a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other with the objective of maximizing sales and profits for those products.
Multiple choice question.
power center
shopper marketing
merchandise line
category management
Multiple choice question.
power center
shopper marketing
merchandise line
category management
Answers
Answered by
GPT-4o mini
The correct answer is **category management**.
Category management is a retailing and purchasing concept where a manager is responsible for selecting all products within a category that consumers might view as substitutes, with the goal of maximizing sales and profits for those products.
Category management is a retailing and purchasing concept where a manager is responsible for selecting all products within a category that consumers might view as substitutes, with the goal of maximizing sales and profits for those products.