Question

Highlanders Retailers might segment its market based on how often customers buy running shoes and their loyalty to specific brands. This approach is an example of:

A.
Demographic segmentation

B.
Psychographic segmentation

C.
Behavioural segmentation

D.
Geographic segmentation

Answer 1

The approach described, where Highlanders Retailers segments its market based on how often customers buy running shoes and their loyalty to specific brands, is an example of:

**C. Behavioural segmentation**

This type of segmentation focuses on customer behavior regarding purchasing patterns and brand loyalty.