Basic subscriptions for Hulu and Netflix are priced within a few dollars of each other, and these companies must determine how to operate profitably with this level of income; streaming subscription services use Blank______ pricing.

Question

Basic subscriptions for Hulu and Netflix are priced within a few dollars of each other, and these companies must determine how to operate profitably with this level of income; streaming subscription services use Blank______ pricing.
Multiple choice question.

standard markup

below-market

skimming

customary

GPT-4o mini · Answer

The correct answer is **customary** pricing. In this context, "customary pricing" refers to setting prices based on what is common or typical within the industry, which is applicable for services like Hulu and Netflix that have similar pricing structures to each other.