To address the intangible nature of services provided and allow patients to compare them to the services provided by others, a medical provider may Blank______.
Multiple choice question.
increase the price to convey an aura of quality to reduce buyers' anxiety
standardize the service as much as possible by using increasingly fewer employees and more automated services and measurements
offer cues to customers, such as comfortable waiting rooms and sparkling clean examination rooms with diplomas on the wall
reduce the price of services offered through special promotions and deals to reduce buyers' anxiety
1 answer
The most appropriate answer to address the intangible nature of services provided and help patients compare them to the services offered by others is:
offer cues to customers, such as comfortable waiting rooms and sparkling clean examination rooms with diplomas on the wall.
This option emphasizes the importance of tangible cues that can enhance perceived quality and provide reassurance to patients.
