Question

A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?

Answer Options:

bandwagon
logos
ethos
avant-garde

Answer 1

The persuasive technique being used in this scenario is **ethos**. Ethos involves credibility and trustworthiness, and by having a professional basketball player endorse the drink, the commercial leverages the player's reputation to persuade consumers to trust and try the product.