Question

A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses

ethos
ethos

logos
logos

avant-garde
avant-garde

bandwagon

Answer 1

The persuasive technique being used is **ethos**. Ethos appeals to credibility and trust, and using a professional basketball player in a commercial leverages their reputation to promote the drink.