The persuasive technique being used in this scenario is ethos. This technique relies on the credibility and character of the endorser, in this case, a professional basketball player, to persuade the audience.
A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses
logos
logos
ethos
ethos
bandwagon
bandwagon
avant-garde
1 answer