Question

Richard told the marketing team that it was imperative for the company to provide a seamless shopping experience within every shopping channel—online, physical store, and mobile devices. What selling approach is Richard advocating?
Multiple choice question.

Cottage industry

Single-channel

Wholesale

Omnichannel

Answer 1

Richard is advocating for the **Omnichannel** selling approach. This strategy emphasizes providing a cohesive and integrated shopping experience across multiple channels, including online, physical stores, and mobile devices.