Richard is advocating for the Omnichannel selling approach. This strategy emphasizes providing a cohesive and integrated shopping experience across multiple channels, including online, physical stores, and mobile devices.
Richard told the marketing team that it was imperative for the company to provide a seamless shopping experience within every shopping channel—online, physical store, and mobile devices. What selling approach is Richard advocating?
Multiple choice question.
Cottage industry
Single-channel
Wholesale
Omnichannel
1 answer