The most suitable research objective from the options provided is to explore how consumer attitudes towards snacking were evolving. This objective suggests a focus on understanding trends and changes in consumer behavior, which aligns with the insights typically obtained from small group discussions.
A specific research objective from the information obtained in the small groups is to
Multiple Choice
provide more general information on Lay's sales.
estimate snack food market size.
discover new uses for potato chips.
explore how consumer attitudes towards snacking were evolving.
create a marketing plan for Lay's chips.
1 answer