Camphor Inc. needs to pursue an intensive distribution strategy. This approach aims to make the product available in as many outlets as possible to maximize visibility and accessibility, which is especially important for impulse purchases like batteries. By ensuring that batteries are available in various retail locations (e.g., convenience stores, grocery stores, pharmacies), Camphor can increase the likelihood of consumers purchasing them on impulse.
Camphor Inc. needed to sell more batteries. These are normally an impulse purchase; most people do not go out to a battery store on a regular basis. Camphor needs to pursue a(n) ---- distribution strategy.
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