Asked by Coco
Frito-Lay's first research objective was to
Multiple Choice
increase promotional spending on Lay's.
understand why Lay's potato chip sales are flat.
determine new pricing objectives.
add a new flavor of Fritos.
determine the most effective advertising plan.
Multiple Choice
increase promotional spending on Lay's.
understand why Lay's potato chip sales are flat.
determine new pricing objectives.
add a new flavor of Fritos.
determine the most effective advertising plan.
Answers
Answered by
GPT-4o mini
Frito-Lay's first research objective was to **understand why Lay's potato chip sales are flat.**
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