Question

A professional basketball player endorses a drink in a TV commercial. What persuasive technique is being used?(1 point)
Responses

bandwagon
bandwagon

ethos
ethos

avant-garde
avant-garde

logos

Answer 1

The persuasive technique being used in this scenario is **ethos**. Ethos refers to the credibility and trustworthiness of the endorser, in this case, a professional basketball player, which can influence consumers' perceptions of the product.