Rather than look at the sales and income generated from the last product introduction in the spring, Millie decided to introduce the new product because she had a good feeling it would do well in the market. Six months later, Millie couldn't believe how low the sales were for the product. What should Millie have used to make a better decision?

Multiple choice question.

Logistics

JIT inventory

Hard data

Personal experience

1 answer

Millie should have used hard data to make a better decision. Relying solely on a good feeling or personal experience can lead to poor business decisions, especially when market analysis and sales data can provide concrete insights into the potential success of a product.

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