Which of the following are examples of how the purchase situation influences buying? (Check all that apply.)

Multiple select question.

Bob buys a Mother's Day gift.

Anne has only a few minutes between classes to buy lunch.

Wanda makes breakfast every morning.

Terry bids on a painting at a charity auction.

1 answer

The following examples illustrate how the purchase situation influences buying:

  1. Bob buys a Mother's Day gift. - This situation is influenced by the occasion (Mother's Day) and the intent to find a meaningful gift, which can affect his selection and purchasing behavior.

  2. Anne has only a few minutes between classes to buy lunch. - Time constraints significantly influence her buying decision, likely leading her to choose quick and convenient options.

  3. Terry bids on a painting at a charity auction. - The auction setting creates a specific buying situation that involves competitive behavior and the emotional aspect of supporting a charitable cause.

"Wanda makes breakfast every morning" does not represent a specific purchase situation but rather a habitual behavior.

So, the correct answers are:

  • Bob buys a Mother's Day gift.
  • Anne has only a few minutes between classes to buy lunch.
  • Terry bids on a painting at a charity auction.
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