What are a company's three potential paths for growth based on the customer equity approach? (Check all that apply.)

Question

Multiple select question.

acquiring new customers

franchising the business model

licensing the business model

retaining current customers

enhancing customer value

Answer 1

Based on the customer equity approach, a company's three potential paths for growth are:

• Acquiring new customers
• Retaining current customers
• Enhancing customer value

These paths focus on building overall customer equity by increasing the number of customers, maintaining existing relationships, and maximizing the value derived from customers over time.