Question

What are the specific steps in the marketing management process? (Check all that apply.)
Multiple select question.

Planning marketing activities

Developing new products

Controlling marketing plans

Directing implementation of marketing activities

Answer 1

The specific steps in the marketing management process include:

- **Planning marketing activities**
- **Developing new products**
- **Controlling marketing plans**
- **Directing implementation of marketing activities**

All of the options listed are relevant steps in the marketing management process.