What are the specific steps in the marketing management process? (Check all that apply.)

Question

Multiple select question.

Planning marketing activities

Developing new products

Controlling marketing plans

Directing implementation of marketing activities

Answer 1

The specific steps in the marketing management process include:

• Planning marketing activities
• Developing new products
• Controlling marketing plans
• Directing implementation of marketing activities

All of the options listed are relevant steps in the marketing management process.