What are the specific steps in the marketing management process? (Check all that apply.)

Question

Multiple select question.

Directing implementation of marketing activities

Developing new products

Controlling marketing plans

Planning marketing activities

Answer 1

The specific steps in the marketing management process typically include the following:

1. Planning marketing activities - This involves setting objectives and defining strategies to reach those objectives.

2. Directing implementation of marketing activities - This step focuses on executing the planned marketing strategies and ensuring that the marketing team is coordinated and effective.

3. Controlling marketing plans - This step involves monitoring and evaluating the results of marketing activities to ensure they align with the goals and making adjustments as needed.

While developing new products is an important aspect of marketing, it is often considered a part of the broader marketing strategy rather than a specific step in the marketing management process itself.

Therefore, the correct options to check from your list are:

• Directing implementation of marketing activities
• Controlling marketing plans
• Planning marketing activities