The two goals of a marketing exchange are to:

Question

Multiple select question.

build an ongoing relationship with the customer.

determine future production needs.

predict transportation needs for future sales.

focus on single transactions.

Answer 1

The two goals of a marketing exchange are to:

• build an ongoing relationship with the customer.
• determine future production needs.

These goals emphasize establishing long-term relationships and understanding market demand, which are fundamental for successful marketing exchanges. Focusing on single transactions and predicting transportation needs for future sales are not primary goals of marketing exchanges.