Question

Question

According to Jeffrey Harper, why are goals and objectives important in marketing?
Responses

To prove marketing has value
To prove marketing has value

To show the importance of marketing to company owners
To show the importance of marketing to company owners

To make customers understand a product's value
To make customers understand a product's value

To keep everyone motivated to achieve the same thing

Answer 1

According to Jeffrey Harper, goals and objectives in marketing are important primarily "to keep everyone motivated to achieve the same thing." This helps align the team's efforts towards common targets and ensures consistency in their strategies and actions.