Duplicate Question
The question on this page has been marked as a duplicate question.
Original Question
Describe two criteria used to assess a market's potential for a new product. Based on these criteria, what are the steps the ma...Asked by Anonymous
Describe two criteria used to assess a market’s potential for a new product. Based on these criteria, what are the steps the managers of a global company will need to take in order to decide whether a foreign market is a viable market in which to introduce a new product?