DESCRIBE OTHER CRITERIA THAT COULD BE USED TO MEASURE A MARKET'S POTENTIAL.

Question

What criteria have already been discussed? Your question doesn't make any sense without telling us what the "other criteria" are.

http://64.233.169.104/search?q=cache:aS7N1HcIw8oJ:www.ieee802.org/3/10GMMFSG/public/jan04/jaeger_2_0104.pdf+CRITERIA+TO+MEASURE+A+MARKET%27S+POTENTIAL.&hl=en&ct=clnk&cd=5&gl=us&ie=UTF-8

The above site will give you 5 criteria.
http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V69-4991M3H-1&_user=10&_coverDate=05%2F31%2F2004&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=269353bdb56cde5c108b7ef5c85f158e
"this study examines the usage and the relative importance of a set of go/no-go decision criteria at four major gates of the new product development (NPD) process. The findings reveal that go/no-go criteria can be grouped into five dimensions: strategic fit, technical feasibility, customer acceptance, market opportunity, and financial performance."