Why are tanglble features important to include in development of a service

Question

because services are in an example of a speciality goods
because customers cant try many services before buying
because they provide storage space for services
because service are mainly tangible

Answer 1

Tangible features are important to include in the development of a service for several reasons:

1. Differentiation: Tangible features help to differentiate a service from its competitors. When services have unique and tangible elements, it becomes easier for customers to distinguish between various service providers and choose the one that best meets their needs.

2. Perceived value: Tangible features add perceived value to a service. Customers often associate tangible aspects with quality and reliability. Including tangible elements in a service can enhance its perceived value in the eyes of customers.

3. Communication and understanding: Tangible features serve as a means of communication and understanding between the service provider and the customer. They act as visible evidence of what the service offers, making it easier for customers to understand and evaluate the benefits they will receive.

4. Trust and confidence: Tangible features instill trust and confidence in customers. When customers can physically see and experience certain aspects of a service, it builds trust and confidence in its delivery and performance.

5. Customer satisfaction: Tangible features contribute to customer satisfaction. They provide customers with a sense of control and reassurance that they are getting what they paid for. Tangible aspects can also help manage customer expectations and reduce the risk of dissatisfaction.

6. Decision-making: Tangible features play a crucial role in the decision-making process. Since services are intangible by nature, including tangible elements helps customers make more informed decisions. Tangible features can be compared and evaluated, helping customers choose the most suitable service provider.

It is important to note that while services may have tangible features, they are not solely based on tangibles. Services also include intangible aspects such as customer interactions, experiences, and the overall service quality.