Write an essay of 600 words about sneakers and discuss how its history has

Question

been shaped by globalisation . Reference your work using footnote referencing style
To help you answer this question, follow these steps.
1) Understand Globalisation as a historical force.
2) Explore the history of your chosen product.
3) Connect your chosen product to your historical understanding of globalisation.

Answer 1

Sneakers have become a global cultural phenomenon, transcending borders and connecting people from all walks of life. While sneakers serve as functional footwear, they also hold significant historical and cultural value. Through the lens of globalisation, the history and evolution of sneakers can be understood as a reflection of the interconnectedness of the world.

Globalisation is commonly understood as the process of integration and interaction among people, companies, and governments of different nations, driven by international trade and investments in technology. It has been a historical force, shaping various aspects of human life, including the production and distribution of consumer goods like sneakers.

The history of sneakers can be traced back to the early 19th century when the industrial revolution paved the way for mass production of footwear. However, it was not until the late 19th and early 20th centuries that sneakers as we know them today began to emerge. The creation of vulcanised rubber in the mid-1800s allowed for the production of flexible soles, revolutionising footwear. It was during this time that companies like Converse and Keds started manufacturing rubber-soled canvas shoes, which eventually became the precursors to sneakers.

The first wave of globalisation in the late 19th century played a crucial role in the proliferation of sneakers. As European explorers and colonisers ventured into new territories, they spread their culture and products, including footwear. Sneakers found their way into different parts of the world through colonial trade networks. However, it was the development of global supply chains in the 20th century that truly accelerated the globalisation of sneakers.

The rise of multinational corporations and advancements in transportation and communication technologies facilitated the mass production and global distribution of sneakers. Companies like Nike, Adidas, and Puma took advantage of cheap labour in developing countries and established production facilities in locations like China, Vietnam, and Indonesia. This allowed them to produce sneakers at lower costs and meet the growing demand for these shoes worldwide.

Simultaneously, marketing and advertising played a significant role in promoting sneakers as a symbol of youth culture, athleticism, and style. Sneaker advertisements and endorsements by celebrity athletes became ubiquitous, making sneakers aspirational products for people across the globe. This marketing strategy further fuelled the globalization of sneakers, as people from different cultures and backgrounds desired to own the same sneakers as their favorite athletes or celebrities.

Alongside the global manufacturing and marketing of sneakers, globalisation also influenced the design and aesthetics of these shoes. Sneaker designs began to reflect a fusion of different cultures, borrowing elements from streetwear, hip-hop, and sports. The evolution of sneaker culture, with its own jargon and traditions, is a testament to how globalisation has shaped its history. Sneakerheads, individuals passionate about collecting and trading sneakers, have formed online communities and participated in global sneaker conventions and events, transcending geographical boundaries.

The impact of globalisation on sneakers can also be seen in the rise of counterfeit products. As demand for sneakers grew, so did the market for counterfeit goods. Counterfeit sneakers flooded the global market, particularly in regions with less stringent intellectual property regulations. This phenomenon reflects the complex relationship between globalisation, intellectual property rights, and consumer culture.

In conclusion, the history of sneakers has been profoundly shaped by globalisation. From the early diffusion of sneakers through colonial trade networks to the establishment of global supply chains and the influence of marketing and advertising, sneakers have become a symbol of global connectivity. The fusion of cultures and the rise of sneaker culture are testament to how globalisation has influenced the design, production, and consumption of sneakers. However, the globalisation of sneakers also raises questions about intellectual property rights and the impact of counterfeit products on the industry. Overall, sneakers serve as a tangible representation of the interconnectedness of our world.