Write an essay of 600 words about sneaker and discuss how its history has

Question

been shaped by globalisation
To help you answer this question, follow these steps.
1) Understand Globalisation as a historical force.
2) Explore the history of your chosen product.
3) Connect your chosen product to your historical understanding of globalisation.

Answer 1

The sneaker, a ubiquitous item of clothing worn by people of all ages and cultures, has a history that is deeply intertwined with the forces of globalization. Globalization can be understood as a historical force that has connected people and societies across the globe through the exchange of goods, ideas, and culture. The history of sneakers, therefore, offers a fascinating lens through which to understand the impact of globalization on the production, marketing, and consumption of this iconic footwear.

The history of sneakers can be traced back to the early 19th century when basic rubber-soled shoes were first manufactured. However, it was not until the early 20th century that the concept of sneakers as athletic footwear began to gain popularity. In the 1920s, the first wave of globalization swept across the world, and with it came the popularization of sports such as basketball and tennis. As these sports gained global appeal, the demand for specialized athletic footwear grew, giving rise to the production and marketing of sneakers on a mass scale.

The globalization of the sneaker industry was further facilitated by technological advancements in transportation and communication. The invention of air travel and the development of efficient supply chains enabled sneakers to be produced in one part of the world and distributed to markets thousands of miles away. This allowed for the rapid expansion of global sneaker brands such as Nike and Adidas, who could now cater to a global audience of athletes and consumers.

Globalization also shaped the marketing strategies employed by sneaker companies. In order to appeal to diverse markets, companies began to associate their brands with popular athletes and celebrities from around the world. By signing endorsement deals with international sports icons, sneaker companies could tap into the global appeal of these athletes and create a sense of aspiration and desirability around their products. This marketing strategy not only helped to promote their brands but also contributed to the spread of Western fashion and lifestyle trends to different parts of the world.

Furthermore, globalization has had a profound impact on the production processes of sneakers. In the mid-20th century, rising labor costs in Western countries led sneaker manufacturers to relocate their production facilities to developing nations, where labor was cheaper and regulations less stringent. This resulted in the establishment of sweatshops in countries such as China, Vietnam, and Indonesia, where workers toiled long hours under poor working conditions for meager wages.

The globalization of the sneaker industry has also had significant cultural implications. Sneakers, especially those associated with sports and hip-hop culture, have become a symbol of youth rebellion, individual expression, and identity. The global popularity of sneakers has transcended borders and cultural barriers, becoming a cultural phenomenon that is celebrated and embraced in various parts of the world. Sneaker culture has spawned a vibrant community of collectors, enthusiasts, and resellers, who engage in online forums and events to engage in trading and sharing their passion for sneakers.

In conclusion, the history of sneakers is a testament to the impact of globalization on the production, marketing, and consumption of consumer goods. The mass production, widespread marketing, and global popularity of sneakers have been shaped by the forces of globalization, including technological advancements, shifting labor markets, and cultural exchange. Sneakers have become more than just a piece of footwear; they are a symbol of global connections, cultural exchange, and the power of consumerism in a globalized world.