A company would choose to use bandwagon appeal to show the viewer that everyone else uses the product. This strategy leverages the idea that people are more likely to adopt a behavior or purchase a product if they believe that it is popular and widely accepted by others.
Why would a company choose to use bandwagon appeal?(1 point)
Responses
for the viewer to be influenced by their favorite celebrity
for the viewer to be influenced by their favorite celebrity
to play on the viewer's emotions
to play on the viewer's emotions
to make the viewer feel like a product was made for them
to make the viewer feel like a product was made for them
to show the viewer that everyone else uses the product
1 answer
1 answer