Why is understanding the customer vital to creating the right brand identity?

Question

The brand is determined by the customer’s identity.

The brand must appeal to all customer types.

The brand makes customers engage in forecasting.

The brand must appeal to the target customer.

D?

Answer 1

I agree.

Answer 2

thank you

Answer 3

I also agree because you need to understand a targeted group of customers to create the right brand identity.