Casey will only wear Nike shoes, refusing to use any other brand. In terms of marketing, what is Casey demonstrating?

Question

Responses

Brand recognition
Brand recognition

Brand loyalty
Brand loyalty

Brand value
Brand value

Brand identification
Brand identification

Answer 1

Casey is demonstrating brand loyalty. Brand loyalty refers to a consumer's commitment to repurchase or continue using a brand, regardless of the promotional efforts of competitors. In this case, Casey's refusal to wear any other brand but Nike shows a strong preference and commitment to that brand.