Which two sentences in the passage best describes the author's point of view on the introduction of New Coke?

New Coke
by Tirzah Tyler

Coca-Cola, or "Coke," was the most prominent brand on the soda landscape until the early 1980s. Young people began to drink Pepsi instead of Coke. At the time, Pepsi had a sweeter flavor than Coke. To get more people to buy Coke, executives at The Coca-Cola Company thought it would be a good idea to change Coke's formula. Unfortunately, they underestimated the power of consumer loyalty.
The Coca-Cola Company tested the new Coca-Cola product. Then on April 23, 1985, the company announced to the world that it would alter the formula of Coca-Cola. This new formula was called "New Coke," and it would replace the old soda completely. At first, New Coke sold successfully in the northern United States. However, consumers in the southern United States strongly protested New Coke. People poured entire bottles of New Coke into the streets. Other people bought and hoarded cans and bottles of the old Coke. A dark shadow loomed over the soda landscape.
Then the company finally saw the light. On July 11, 1985, The Coca-Cola Company announced that it would reintroduce Coke's old formula. Coke was then called "Coca-Cola Classic." American consumers breathed a sigh of relief. However, the company still continued to make New Coke in addition to Coca-Cola Classic. In 1992, the company renamed New Coke to "Coke II." This new formula is no longer available in the United States. In 2009, the "Classic" part of the Coca-Cola name was removed from new cans and bottles.
Many people consider the introduction of New Coke in 1985 to be the biggest marketing blunder in history. "Marketing" is the skillful process of selling products to consumers. One major reason why New Coke failed was because Coke drinkers were emotionally attached to the old soda. However, Coca-Cola executives also felt that changing Coke's formula was a positive change. As soon as Coca-Cola Classic was introduced, consumer loyalty to the old formula fueled soda sales. At any rate, New Coke painted a memorable new color on the soda landscape.

1 answer

The two sentences that best describe the author's point of view on the introduction of New Coke are:

  1. "Many people consider the introduction of New Coke in 1985 to be the biggest marketing blunder in history."
  2. "One major reason why New Coke failed was because Coke drinkers were emotionally attached to the old soda."

These sentences highlight the author's perspective on the negative reception of New Coke and the strong consumer loyalty to the original product, indicating a critical view of the decision to alter the formula.