Media companies primarily use the following methods to generate revenue:
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Selling Ads and Subscriptions: This is one of the main revenue streams for media companies. They sell advertising space to businesses and also offer subscription services to consumers for access to content.
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Recycling Old Programming: Media companies often repackage and air older shows or content, which can be a cost-effective way to generate revenue without the expense of producing new content.
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Making Capital Investments: Some media companies invest in new technologies, platforms, or content creation projects which can lead to increased revenue over time.
However, "buying low and selling high" is more typically associated with investment strategies and not a primary method of generating revenue for media companies.