When the McDonald Corporation reduced the price of its Big Mac by 75 percent if customers also purchased french fries and a soft drink, The Wall Street Journal reported that the company was hoping the novel promotion would revive its US sales growth. It didn’t. Within two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonald’s plans?

Question

When the McDonald Corporation reduced the price of its Big Mac by 75 percent if customers also purchased french fries and a soft drink, The Wall Street Journal  reported that the company was hoping the novel promotion would revive its US sales growth. It didn’t. Within two weeks sales had fallen. Using your knowledge of game theory, what do you think disrupted McDonald’s plans?

Priscilla · Answer

In my opinion, I believe McDonald's ingredients of french fries and the Big Mac have too much fat and is unhealthy for people because this can lead to obesity since it contains no nutrients.

I also believe what disrupted McDonald's plans is they only reduced french fries and soft drinks. They should of tried and balance the prices of each item they are selling.

HANaNaNa · Answer

I think that Mcdonalds was not thinking about competition and they should have