When marketers review research data, they arrange these findings into one of two categories: Primary Data and Secondary Data. Identify the two data types below that are considered Secondary Data.

Question

Responses

data purchased from a syndicated research company
data purchased from a syndicated research company

data that is often free and readily available
data that is often free and readily available

data collected to solve a problem
data collected to solve a problem

data that has been custom-designed for a company

Answer 1

The two data types that are considered Secondary Data from your list are:

1. Data purchased from a syndicated research company
2. Data that is often free and readily available

These types of data are typically collected by someone else and are used by marketers to gather insights without the direct effort needed to collect the data themselves. In contrast, the other two options refer to Primary Data, which is specifically collected to address a particular research question or problem.