According to Jeffrey Harper, why is market research important?

Responses

Without research data to base decisions on, marketers are just guessing
Without research data to base decisions on, marketers are just guessing

By researching, people know marketers care about them
By researching, people know marketers care about them

Data generated by research can be sold to make extra money
Data generated by research can be sold to make extra money

Research is fun, easy and cheap so even if nothing is learned, the experience is good
Research is fun, easy and cheap so even if nothing is learned, the experience is good

1 answer

According to Jeffrey Harper, market research is important primarily because "without research data to base decisions on, marketers are just guessing." This emphasizes the crucial role that data plays in making informed marketing decisions, allowing marketers to understand their audience, market trends, and potential outcomes rather than relying on assumptions.