When forming a buyer persona, a measurement is often applied to attitudes, opinions, values, personalities, and lifestyles as a way of quantifying them and explaining what motivates people to buy the things they do. What is this type of measurement called?

Question

A infographics
B linguistics
C demographics
D psychographics

Answer 1

D psychographics

Answer 2

is this right

Answer 3

Yes, that is correct. The type of measurement used to quantify attitudes, opinions, values, personalities, and lifestyles to explain purchasing motivations is called psychographics.