The type of measurement you are referring to is called psychographics.
When forming a buyer persona, a measurement is often applied to attitudes, opinions, values, personalities, and lifestyles as a way of quantifying them and explaining what motivates people to buy the things they do. What is this type of measurement called?
(1 point)
Responses
infographics
infographics
linguistics
linguistics
demographics
demographics
psychographics
psychographics
1 answer