What is Market Share in business studies

Answer 1

Market share in business studies refers to the percentage of total sales or potential customers that a company or brand captures within a specific market. It is a measure of a company's or brand's performance in relation to its competitors. Market share can be calculated in terms of revenue, units sold, or other relevant metrics. It is an important indicator of a company's competitive position and can help evaluate its success in reaching and retaining customers in a particular industry or market segment.