Which of the following best describes a target market?

a. a business-to-business market
b. a group of people most likely to become customers
c. a group of people most likely to have the same interests
d. a company's market share

I couldn't find much info on "target markets" in my textbook, but I have a feeling it is either B or C... I'm leaning more towards B. Help would be greatly appreciated!!

3 answers

I agree with you ... B.

Thank you very much! :)

You're welcome!! =)

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