What is a primary goal when scripting a promotional video for a digital campaign?choose the answer below

Question

1 to make the video as engaging as possible within the prescribed time frame
2 to align the message of the video with the overarching story of the campaign
3 to create brand confidence by providing detailed and unbiased information about product/ service
4 to differentiante your product/ service from direct competitors in the marketplace

Answer 1

2 to align the message of the video with the overarching story of the campaign