What is a primary goal when scripting a promotional video for a digital campaign?choose the answer below

1 to make the video as engaging as possible within the prescribed time frame
2 to align the message of the video with the overarching story of the campaign
3 to create brand confidence by providing detailed and unbiased information about product/ service
4 to differentiante your product/ service from direct competitors in the marketplace

1 answer

2 to align the message of the video with the overarching story of the campaign
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