Question

Multiple Choice
Which of the following is an important component of creating a successful sports marketing campaign?
(1 point)
Responses

developing promotional strategies geared toward the goals of the campaign
developing promotional strategies geared toward the goals of the campaign

having a backup plan in case the event date, time, or location needs to change
having a backup plan in case the event date, time, or location needs to change

identifying the target audience
identifying the target audience

all of the above

Answer 1

What is the first step for a sports marketer when creating a marketing campaign?
(1 point)
Responses

identifying the target audience

identifying the target audience

understanding all of the event details
understanding all of the event details

creating promotional strategies
creating promotional strategies

designing a backup plan

Answer 2

Which of the following describes the relationship between marketing campaigns and community relations?
(1 point)
Responses

Marketing campaigns are the same as community relations.
Marketing campaigns are the same as community relations.

Marketing campaigns can create important partnerships with local communities.
Marketing campaigns can create important partnerships with local communities.

Marketing campaigns should avoid interaction with the local community.

Marketing campaigns should avoid interaction with the local community.

Marketing campaigns should be developed by the local community.

Answer 3

Which of the following describes the relationship between successful marketing campaigns and increased sales or attendance?

(1 point)
Responses

Marketing campaigns can increase the attendance at a game due to the additional promotional strategies.
Marketing campaigns can increase the attendance at a game due to the additional promotional strategies.

Marketing campaigns generally do not have an impact on game attendance.
Marketing campaigns generally do not have an impact on game attendance.

Marketing campaigns usually result in decreased game attendance.
Marketing campaigns usually result in decreased game attendance.

Unsuccessful marketing campaigns usually result in increased game attendance.

Answer 4

The correct answer is **all of the above**. Each of the options listed is an important component of creating a successful sports marketing campaign.

Answer 5

The correct answer is **identifying the target audience**. Understanding who the campaign is aimed at is the foundational step for a successful marketing campaign.

Answer 6

The correct answer is **Marketing campaigns can create important partnerships with local communities.** This highlights how effective marketing campaigns can engage and build relationships with the community, benefiting both the campaign and the community itself.

Answer 7

The correct answer is **Marketing campaigns can increase the attendance at a game due to the additional promotional strategies.** Effective marketing campaigns typically aim to boost attendance and sales by utilizing various promotional strategies.