Most ads feature something that people admire -- good physical looks, cute little children, having fun, beautiful scenery, being kind to animals and old people, etc. Check this article.
http://blogs.longwood.edu/tarastrap/2011/06/16/advertising-a-billboard-for-ideologies/
What does this mean? Can somebody explain what ideological values are in advertising, If you get it pls tell me.
Ideological Values
Principles, attitudes, beliefs, or ideals which an individual, group, or
society holds to be true or important.
6 answers
What if it asks me to find a value associated with the advertisement?
Then decide what value the ad appeals to.
The value may be "family values", appreciation of nature, or whatever is depicted positively in the ad to be associated with the product. A Coca-Cola ad that depicts a family picnic is appealing to love of family. An ad for an SUV pictured in a beautiful natural setting appeals to love of nature, the natural world (a value). And so it goes.
what if the coca cola ad shows a celebrity like taylor swift
Most people like to associate with celebrities. If a celebrity likes this product and I use it, then I'm closer to that celebrity.
1 answer