What does it mean when sociologists measure prejudice?

2 answers

Could it mean that sociologists are prejudiced in thinking that they alone can detect bias?
http://www.google.com/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=DFW&q=measure+prejudice+jiskha&btnG=Search
Your school subject is sociology, NOT college.

Check these links.

http://arjournals.annualreviews.org/doi/abs/10.1146/annurev.soc.32.061604.123132

http://www.jiskha.com/search/?cx=partner-pub-6139709814771217%3Aktl1qf7btav&cof=FORID%3A11&ie=ISO-8859-1&q=sociologists+prejudice#1003