What are two reasons an intermediary might be better suited to lead a channel than a producer?

Question

Multiple select question.

Because it is closer to the final user

Because it has data about the final user

Because it is far-removed from the final user

Because it avoids performing regrouping activities

Answer 1

An intermediary might be better suited to lead a channel than a producer for the following two reasons:

1. Because it is closer to the final user - Intermediaries often have direct access to the market and understand consumer needs and preferences better than producers, enabling them to lead more effectively.

2. Because it has data about the final user - Intermediaries typically gather and analyze data about consumer behavior, trends, and preferences, allowing them to make informed decisions that align more closely with the final users' needs.

The other options ("Because it is far-removed from the final user" and "Because it avoids performing regrouping activities") do not provide valid reasons for an intermediary leading a channel.