Here’s an example of how you might structure your responses to three of the questions in a written format on a Google Doc:
Ad Analysis: Metro Flex iPhone 16 Pro Promotion
1. What is it about the ad that caught your attention?
The most striking aspect of the ad is the headline, “Get $250 off iPhone 16 Pro instantly.” This bold statement is direct and immediately provides a compelling reason for customers to pay attention. The promise of a significant discount on a high-demand product like the iPhone is likely to entice both new and existing customers. Additionally, the mention of “NO activation fees” enhances the appeal of the offer, suggesting a straightforward and hassle-free purchase process.
2. What feelings or thoughts do you think the advertiser is trying to tap into to get you to want their product?
The advertiser is likely trying to evoke feelings of excitement and urgency. By emphasizing the instant discount and the lack of activation fees, they create a sense of opportunity that could lead consumers to feel as though they might miss out if they do not act quickly. The language used in the advertisement, such as “no tricks, no gimmicks,” aims to instill trust and a sense of security in consumers, making them feel confident in their purchasing decision.
3. Do you think their technique is particularly effective in getting people to buy the product? Why or why not?
Yes, I believe the technique is effective. The ad targets consumers' desire for value by showcasing a tangible discount, which is particularly appealing in a market where prices for new technology can be quite high. By promoting features like extensive 5G access, hotspot data, and additional bonuses like Amazon Prime, they not only sell the product but also the overall experience and lifestyle that comes with it. This combination of discounts and added value positions the product attractively, making it a persuasive offer.
Feel free to customize the responses or add more details based on your thoughts and insights!
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