The first five steps of the purchasing cycle are recognition of need, identification of a product/service, exploration of options, evaluation of alternatives, and making a purchase decision.
In the video/recording of Bon Hotel, they apply these steps by recognizing the need for accommodation by travelers. They identify their service as providing comfortable and luxurious hotel stays. They explore options by showcasing their different room types, amenities, and services. They evaluate alternatives by highlighting their competitive pricing, location, and positive customer reviews. Finally, they encourage viewers to make a purchase decision by offering special discounts and promotions.
The reason for my answers is based on the evidence provided by the presenter in the video/recording. Throughout the presentation, the presenter emphasized the importance of meeting the needs of travelers, providing a competitive service, and making it easy for customers to make a purchase decision. This aligns with the first five steps of the purchasing cycle, making it clear that Bon Hotel effectively applies these principles in their industry.
Reference:
- Blythe, J. (2013). Consumer Behavior. SAGE Publications.
Watch the video/recording of Bon Hotel and answer the following question:
Considering the first five steps of the purchasing cycle, provide a summary of how Bon Hotel applies it to their industry. Explain the reason for your answers using the evidence the presenter provided.
(5 x 2 = 10)
Provide references for the purchasing cycle
1 answer
1 answer