The first five steps of the purchasing cycle are recognizing a need, researching the options, evaluating the options, making a purchase decision, and post-purchase evaluation.
Bon Hotel applies these steps to their industry by first recognizing the need for a comfortable and convenient place to stay for travelers. They offer various room options and amenities to cater to different preferences and requirements, which aligns with the step of researching the options.
The presenter mentions that Bon Hotel focuses on providing a personalized and memorable experience for guests, which helps in evaluating the options. By emphasizing the unique features and services they offer, they make it easier for customers to make a purchase decision.
Additionally, the presenter discusses the importance of feedback and reviews from guests in the post-purchase evaluation step. Bon Hotel actively seeks feedback and uses it to improve their services and enhance customer satisfaction, which shows their commitment to continuous improvement and customer loyalty.
Overall, Bon Hotel effectively applies the first five steps of the purchasing cycle in their industry by understanding customer needs, offering personalized options, and actively seeking feedback to enhance the overall guest experience.
Watch the video/recording of Bon Hotel and answer the following question:
Considering the first five steps of the purchasing cycle, provide a summary of how Bon Hotel applies it to their industry. Explain the reason for your answers using the evidence the presenter provided.
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