Thirty years ago, the market for chicken was perfectly competitive. Then, Frank Perdue started marketing chicken under his own name.

Question

Thirty years ago, the market for chicken was perfectly competitive.   Then, Frank Perdue started marketing chicken under his own name.

How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?
    What did society gain from having brand name chicken?   What did society lose?

Ms. Sue · Answer

http://en.wikipedia.org/wiki/Perdue_Farms

RAJA · Answer

that doesnt really help me out with the question, but thanks