Asked by Ms. Jones
Discussion Question 2
Thirty years ago, the market for chicken was perfectly competitive until Frank Perdue began marketing chicken under his name. How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?
What did society gain from having brand name chicken? What did society lose?
Thirty years ago, the market for chicken was perfectly competitive until Frank Perdue began marketing chicken under his name. How do you suppose Perdue created a brand name for chicken? What did he gain from doing so?
What did society gain from having brand name chicken? What did society lose?
Answers
Ms. Sue
http://www.fundinguniverse.com/company-histories/Perdue-Farms-Inc-Company-History.html
http://en.wikipedia.org/wiki/Perdue_Farms
http://en.wikipedia.org/wiki/Perdue_Farms