What is your hypothesis?
Here is a start:
If it is that supermarket brands are cheaper than market brands (assuming that the products are equivalent):
Ho: M = S
Ha: M > S
There has been a rise in supermarket-owned brands in Australia. These are commonly available in
supermarkets such as Woolworths, Coles and Aldi. It has been said that these brands account for
almost one-quarter of all grocery sales. It has also been claimed that the quality of supermarket-owned
brands is comparable with the equivalent market-leading brands, while the supermarket-owned brands are much cheaper.
Assume you are planning to undertake a study of a particular grocery line (e.g. baked beans or
breakfast cereal). Write a plan of how you would undertake this study.
Is anyone able to give me any dot points to help me with this 'plan'? Thanks.
1 answer