The purpose of creating copy is to:

Question

Choose one • 10 points

To provide written details about a product or service.

To provide a detailed benefits analysis about a product or service.

To highlight the cultural significance and benefits to society about a product or service.

To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.

All of the above.

Answer 1

The correct choice is:

To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.

While all the other options may be involved in the process of creating copy, the primary purpose of copywriting is to persuade or motivate the audience.