Question

The purpose of creating copy is to:

Choose one • 10 points

To provide written details about a product or service.


To provide a detailed benefits analysis about a product or service.


To highlight the cultural significance and benefits to society about a product or service.


To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.


All of the above.

Best answer

Answer 1

The best answer is:

**To persuade or motivate the target audience to perform an action, usually to buy a product or service, and sometimes to increase brand awareness.**

While all the options mention important aspects of copywriting, the primary purpose of copy is to drive action and engagement from the audience.